Pricing
Built for Miami healthcare practices ready to grow new patient inquiries from Google and AI search.
Every package starts with the Foundation. It's the only way to know exactly where you stand and what it takes to compete in your local market. From there, you choose the level of ongoing support that fits your growth goals.
"Working with Weston is absolutely a seamless operation. The attention to detail, the recommendations, and the personal investment I feel that he has in my business is without words. I feel like he wants the same success that I do."
Rebecca Juliao, Founder, Injectologie | Coral Gables, FL
Foundation
45-day comprehensive setup.
What's included:
- Complete audit of your Google Business Profile, website, and local search presence
- Competitive analysis against your top 5 local competitors
- Full GBP optimization: categories, services, photos, posts, attributes
- Citation cleanup and creation across 12+ directories including Yelp, Healthgrades, Zocdoc, Apple Maps, and Bing Places
- SEO setup across all service pages: meta titles, descriptions, and the local keywords patients actually search
- Call tracking installation with spam filtering (optional, based on practice call routing)
- Baseline AI visibility audit across ChatGPT, Claude, Perplexity, and Google AI Overviews including citation source analysis and competitive benchmarking
- Baseline keyword ranking report on target search terms
- Review generation system setup with bilingual post-visit email/SMS templates and tracking configuration
Timeline: 45 days.
Required before any monthly retainer.
Standard
Keeps your foundation healthy and your profile active.
Foundation required. Month-to-month.
What's included:
- Weekly Google Business Profile post (52 per year)
- Monthly performance report covering rankings, GBP insights, and citation health
- Monthly AI visibility tracking on 19 patient searches across 4 AI platforms, so you know when ChatGPT recommends you and when it doesn't
- Monthly Search Console review and indexing requests
- Schema and citation maintenance
- SEO meta updates as needed
- 1 short-form blog post per month (800–1,200 words, evidence-based, schema markup)
- Monthly 60-minute strategy call
- Review generation maintenance: monthly template adjustments, responses to new reviews within 48 hours, monthly review audit
- Light monthly competitor visibility scan
- Email support during business hours
Premium
The growth tier. New pages every month, competitor intel, and the technical work that climbs the terms patients actually search.
Foundation required. Month-to-month.
Everything in Standard, plus:
- Every month
- 1 new or rebuilt service or location page targeting a priority search term: keyword research, copy, on-page SEO, schema, and internal linking
- 1 long-form article (1,500+ words, original research, schema markup)
- Competitor analysis on 3 named competitors with strategic recommendations
- Priority response within 4 business hours
- Every quarter
- Strategy session at your practice or virtual
- Technical SEO audit: page speed, broken links, mobile UX, schema updates
- Service page audits and refresh
- GBP services and category optimization
- Local link building outreach (1 to 2 opportunities pursued per quarter)
- Conversion review once call tracking is installed (call and form data)
- Reputation monitoring review
- Ongoing
- Schema expansion as your practice grows (new providers, locations, services)
- 1 case study produced annually for your marketing use
How billing works
Month 1: $5,000 Foundation fee. All setup work completed during this period.
Month 2 onward: Monthly retainer begins at your chosen tier ($2,500 Standard or $4,500 Premium). Month-to-month, no long contracts.
You are never billed for Foundation and retainer in the same month.
Need a website built for local search?
Most websites are built to look good, with SEO bolted on later or not at all. I build the opposite way: sites structured for local search from day one. Proper URL structure, schema markup, Google Business Profile alignment, and pages built around the treatments and keywords your patients actually search for. If you don't have a website, or you have one that was never built for local visibility, this is where we start. You get a clean, professional site that's ready to rank, not one you'll be rebuilding in a year.
Starting at $2,000
one-time
Includes design, build, and SEO-ready structure. Pricing scales with the number of pages and service offerings.
Questions we hear most often.
Why the upfront Foundation fee?
Because the work has to be done right before ongoing optimization has anything to build on. Without Foundation, monthly retainer work just maintains gaps. I require Foundation before any monthly engagement so the work we do together actually compounds.
How long until I see results?
Most clients see early movement within 60 days: map pack improvement, increased call volume, AI citations starting. Meaningful results compound over 4 to 6 months. Anyone promising faster results is overstating what's possible with SEO.
Are there any long-term contracts?
No long contracts. Standard and Premium both run month-to-month. SEO and AI visibility compound over time, so the longer we work together, the better the results. If the work stops being valuable to you, you can cancel anytime.
What if I already have an SEO agency?
Most practices do before they start with me. If yours is working, stay. But if your map pack rankings have been flat for 6+ months and your call volume isn't growing, that's a conversation worth having.
Who's doing the work?
Me. I run WM Miami solo, I'm based in Miami, and we can meet in person whenever it makes sense. You get the person actually doing your optimization, not an account manager reading from someone else's notes.
What's the difference between Standard and Premium?
Standard maintains what we built in Foundation: weekly profile activity, monthly content, tracking, and upkeep. Premium is built for growth: a new or rebuilt page every month targeting your highest-value search terms, long-form content, monthly competitor analysis, link building, and quarterly technical audits. If you want maintenance, choose Standard. If you want acceleration, choose Premium.
Do you build websites?
Yes. I build SEO-ready websites structured for local search from the start (see pricing above). If you already have a site, I optimize your existing pages with titles, meta, schema, content edits, and internal linking as part of Foundation and ongoing work. Long-form pillar content is included in the Premium tier.